Danny King is our perfect audience member. Danny is 18 years
old, and is from London. Danny is interested in new and upcoming
music and works at the Roundhouse in Camden. Danny King is always looking
for new music, but in the same genre. Danny's favourite genre is the Post
Hardcore genre and pop punk. He attends meet up with his friends- who are also
categorised as 'emo's' and as seen from his profile, his favourite bands are
Pierce The Veil, You Me At Six, Of Mice And Men and All Time Low. His favourite
movies and TV programmes include 'Cut', 'The Walking Dead' and 'Crank'.
According his psychographic and demographic profiling, he is part of the emo subculture who very much fits into our target audience and rebel against society but in an organised way. The Emos all have a subcultural capital as they seek identification and validation through their differences yet conversely theres a uniformity to their differences. It is important to use this and take this information on board as part of our research for our target audience. If the audience did not believe in our product, they would not buy into our product.
According his psychographic and demographic profiling, he is part of the emo subculture who very much fits into our target audience and rebel against society but in an organised way. The Emos all have a subcultural capital as they seek identification and validation through their differences yet conversely theres a uniformity to their differences. It is important to use this and take this information on board as part of our research for our target audience. If the audience did not believe in our product, they would not buy into our product.
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