Music Video Analysis 2 - All I Want, A Day To Remember

'A Day To Remember' are a similar band to 'Pierce the Veil' in their genre, target audience and star image. The music video I am going to analyse is All I Want by 'A Day to Remember':

This music video shares many of it's conventions with Pierce the Veil's music videos. Moreover, it also contains many conventions of music videos in general.

Firstly, it can be seen that the video contains many quick cuts to the beat of the song. This is specifically in the band performance element of the video. This is a convention of all music videos as without it the song would sound disjointed. This rhythmic editing is seen throughout the video.

Moreover, it is conventional of rock videos to have a narrative element and a performance element. At first glance it appears that there is no narrative element to this video. However, it could be argued that the various other people singing the song in the video, who are from other bands such as Bring Me The Horizon, Fall Out Boy, Trivium, Pierce the Veil and Parkway Drive, are in fact the narrative. Some would argue that the narrative is that all the other bands are coming together to sing the song and work together to achieve their aims as bands to stay strong for their fans ("keep your hopes up high and your head down low" or "mend the hearts of everyone who feels alone"). 

Vic Fuentes from Pierce the Veil actually makes and appearance in this video. This shows that the genre of Pierce the Veil and A Day To Remember are similar (Post-Hardcore)

Furthermore, the performance element to this song is a massive part of the video. It can be argued that the whole video is performance in fact. It can be seen that the performance elements that are of A Day To Remember mainly focus on the instruments, intending to sell themselves on their music rather than their looks. This also suggest that A Day To Remember are an organic act as they play their own instruments rather than getting other people to do it. This also suggests that the main focus is the music.

Moreover, the star image of A Day To Remember is being clearly portrayed in this video. The drummer, Alex Shelnutt, is wearing a tank top and so his tattoos are exposed. Neil Westfall, the guitarist, also has his tattoos exposed and has his ear stretched. This portrays them in a similar light to Pierce the Veil as tattoos and piercings are conventional of rock music and rebellion. This makes them desirable to their audience. Additionally, Jeremy McKinnon, the lead singer, has his ears stretched. Therefore it can be seen that the star image of A Day To Remember is similar to that of Pierce the Veil.

At the beginning of the video, there is a shot that fades in from black of one of the posters on the wall with 'A Day To Remember' written on it. There is then a cut to another poster with the bands name on it. There is then another cut to another poster, again with 'A Day To Remember' written on it. The next shot is one of a microphone on the floor. Much like the Pierce the Veil video for 'Bulls in the Bronx', this could possibly show that the band sells themselves on their name and what is associated with it, ie their music, rather than what they look like. This suggests that this band is an organic act. Alternatively, this could mean that they sell themselves on their name and star image, suggesting that they're a synthetic act.

Similar to Pierce the Veil, this song is also of the post-hardcore genre. This music video reflects that. This can be seen by the performance part of the video as the focus is equally on the lead singer, guitarists, drummer and bassist. Moreover, there is also a major focus on the instruments. This shows that 'A Day To Remember' are an organic act.

Lastly, the reason I chose this video is not only because A Day To Remember are a band of the same genre as Pierce the Veil, but they also use an animation element in this video. i fins this particularly interesting and I would like to use a similar type of animation in the making of my music video. The animation adds a sense of emphasis on certain parts of the song, and not only does it look amazing, but it also makes the video 100% more interesting. The type of animation used, moreover, projects the genre of the song into the viewers head as the pictures and lyrics being animated are related to the genre. For example, when the drummer is drumming, animation comes up to emphasise this. This also projects the lyrics into the viewers mind as they're animated on screen. This is the relationship between the visuals and the lyrics.