Friday 24 October 2014

Audience questionnaire and target audience analysis



I asked 5 different questions to both male and female students of the age between 16-18 year old's about the music video. The first question is a broad one, asking their taste in music, to see the percentage of people that are into the genre that we are using, post hardcore. Most of the people I interviewed did not like this genre as it was loud and too "scream-ish". The next question was about the target audience and who it should be for our product. Most of the audience recommended was teenagers and early 20's. this is typically because it is a time in their life when they like to rebel and go against the 'norms' in society. The post hardcore genre fulfils this as most parents enjoy slower mellow music. Next, I explained our narrative, how the lead singer has been cheated on by his girlfriend, and as a result, has written a song called '100 sleepless nights'. Most people thought that the narrative fits into the name of the song and works with the genre. One girl found the storyline confusing (which is included in the video above) which may cause one or two concerns, but the rest of the feedback seemed positive and promising. Furthermore, when askin whether people would watch our final product, most girls said no because it is a nicher audience and the genre does sometimes alienate females as they look for something much brighter and lighter. However most boys seemed to be interested in the music video as a whole and would watch it.
In order to attract a few more females as part of the audience, we believed it was a great idea to pick the lead singer as a good looking boy.

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