The homepage is eyecatching and full of information.
There is a link at the top to go to a gig called download, where Muse will be playing. The latest tour dates are easily seen on the left hand side of the page with the date clear with the city they will be performing in next to it. There is news in the middle, of festive competitions and new about their gigs. With their latest tweet at the bottom of the page. Something that is unique from muses website compared to others, is that is encouraging an active audience. On the left below the tours it tells us about their fan database. Collecting the information on how many comments are made, images uploaded and the amount of members who have signed up on their website.
The link to 'maps' on their website is also unique. It collects information from their database of members who have signed up and shows us where their fans are located worldwide! we can see their tweets about Muse across the world and really emphasises how strong the internet is in connecting the fans of Muse. This further encourages an active audience as it wants the consumer to sign up and tweet about muse. this increases their fanbase and is a clever form of marketing as it gets more and more people to talk about them. The tweet is connected to their location and the website tells us where their fanbase is as it collects information on where all of their members are tweeting from.
What I also love about the website is the backgrounds. Each link that you click on has a different background, and each of these backgrounds are the album covers. This keeps variety in the website and makes it differ from its competitors. The link to their forum also connects fans on a global scale. For an example, their website tells us that user James90 made a post which got over 9,600 replies and 533,000 views. This is an example of participatory culture as the public do not act as consumers only, but also as contributors.
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