This is their home page, with links to news, images, videos and the store, which are similar to other artists' in a similar genre's websites. The home page is quite simple, with the name of the band written clearly at the top of the page, with an image below of the band. the effect of the picture feathered off in a circle shape, with a dirty dark brown background can symbolise the earth, with a gritty feel to their music. The circle picture with high key lighting makes it look like they are in a spotlight, with makes them the main focus of the website.
You can also see links in the bottom left of the website links to their social media links; including instagram, twitter and facebook and youtube pages. Fanbases are now demanding often communication between the artists and the fans. Social media has enabled fans to connect and communicate with each other, and with the band, on a global scale.
Before you enter the official website, they have a marketing campaign with all of their albums and merchandise you can buy before entering the site. This is a very clever way to increase sales because the consumer has to see this promotional page before entering the official website. When researching and playing around with the website, i found that most links that the consumer clicks on was some sort of sale, with the consumer having the option to buy tickets for their tours, albums and You Me At Six merchandise. Even when clicking on the news link, before being able to look at the news, a pop up of the dates of their tour come up again to entice the fans to spend on their brand image
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