Embrace the Tide are a band in the post hardcore genre who are an organic band that sell their albums based on their music, not their image. The first feature noticed from the CD cover 'Distances' are the dark, dull and depressing colours. The use of black contrasting with a misty grey colour relates to the target audience as it appeals to gothic and emo's. The predominant image in this picture is the man standing on the train track. This instantly connotes suicide and death as it is not normal to stand on a train track and face a train. The character in the CD cover has his back to the camera. This is so we cant see their emotion and it is a more powerful image as it leads the audience to decide what this person is like and why they are standing there. The band attract a teenage target audience- and this character is likely to have teenage troubles. The audience can then relate this to typical issues teenagers face; for example, is this person getting bullied?
The font on the cover stands out as it is bold and is all in capitals- which is eye catching and matches the post hardcore genre as it is heavy and alternative. The colours are not standing out and add to the misty and groosome feel. Furthermore as the back is turned it may put the audience in the point of view shots which makes the audience feel uncomfortable and eerie.
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